What is OEM?
OEM is short for Original Equipment Manufacturer. That means the manufacturer of the original product or
It does not mean the maker of your car - which can confuse a lot of people. Here is an example of
how OEM works:
If you buy a Toyota and it comes with GoodYear tires then GoodYear is the OEM of the tires even though
it is a Toyota vehicle. Toyota did not make the tires.
That makes sense and tires are an easy example because the tires say 'GoodYear' on the side. What makes OEM
more challenging is that auto makers have massive supply chains, various parts are coming from different
countries, and every little part (unlike tires) does not have the actual manufacturer stamped on it.
For paint a car maker may publish specifications - such as 1 part actual red and 1 part actual blue to get
purple - (the "actual" reference would be a standard color specification so the exact color is
known and can be faithfully reproduced over various runs, over several years, in a hundred countries
around the world, by different providers.)
Bottom line: if you want Toyota "OEM" paint you can get paint that says "Toyota" on the label. Or, you
can get OEM certified or standard paint with the label of another company that guarantees the color specification.
Either way, it is the same paint.
In other words, when a dealer or repair shop repaints a portion of your vehicle after bodywork is done,
they may be using "OEM" paint even if the label on the paint refers to a company other than your
What do I need to get touch up paint?
There are three items you should know:
1. The year of your vehicle
2. The model of your vehicle (example: Camry is a model name of certain Toyota cars)
3. The color code for your paint color
Where do I find the color code?
Your vehicle will have a label which has your color code.
Here is a sample label from a Chevy Camaro:
For this Chevrolet the "BC/CC" refer to Base Coat / Clear Coat and the "U" refers to the Upper Body of the car.
The "8774" is the matching color code.
The information on your label, your paint code, and where this label is found in your vehicle
varies depending on the manufacturer, model, and year of your car.
Some car manufacturers are very good at only putting this label one place. Most commonly on the
inside of the driver side door.
But for some car manufacturers this can be an adventure as the placement of the label varies
each year and per car model.
If you need help finding your label, here is more information for each major vehicle manufacturer,
showing a sample label, showing you where the label can be found, and showing you where the color codes can be found:
Where to Buy OEM Touch Up Paint
There are 4 primary places to buy OEM auto touch up paint. Two are private label and two have manufacturing labels.
Private Label OEM Auto Paint Providers
Automotive Touchup by Microfinish, LLC, is headquartered in New Orleans. This company is our leading recommended seller of OEM auto touch up paint.
Automotive Touchup has more than 100,000 OEM based colors it uses to created hundreds of thousands more custom colors to exact color match vehicle.
This is only company we have found that has the capability of match faded car paint. If the area you need re-touched is sun faded then getting
the original bright paint color of your vehicle may not do you a lot of good.
We have comparison shopped found Automotive Touchup's pricing to be better than other alternatives.
Automotive Touchup has said their paint is OEM certified and they guarantee a color match. The paint is sold under the Automotive Touchup brand label.
Here are direct links to specific car brands where you can order the Automotive Touchup paint:
Acura OEM Touch Up Paint
Audi OEM Touch Up Paint
BMW OEM Touch Up Paint
Buick OEM Touch Up Paint
Cadillac OEM Touch Up Paint
Chevrolet OEM Touch Up Paint
Chrysler OEM Touch Up Paint
Dodge OEM Touch Up Paint
Fiat OEM Touch Up Paint
Ford OEM Touch Up Paint
GMC OEM Touch Up Paint
Honda OEM Touch Up Paint
Hyundai OEM Touch Up Paint
Infiniti OEM Touch Up Paint
Jeep OEM Touch Up Paint
Kia OEM Touch Up Paint
Land Rover OEM Touch Up Paint
Lexus OEM Touch Up Paint
Lincoln OEM Touch Up Paint
Mazda OEM Touch Up Paint
Mercedes-Benz OEM Touch Up Paint
Mercury OEM Touch Up Paint
Mitsubishi OEM Touch Up Paint
Nissan OEM Touch Up Paint
Oldsmobile OEM Touch Up Paint
Plymouth OEM Touch Up Paint
Pontiac OEM Touch Up Paint
Porsche OEM Touch Up Paint
Saab OEM Touch Up Paint
Saturn OEM Touch Up Paint
Scion OEM Touch Up Paint
Subaru OEM Touch Up Paint
Suzuki OEM Touch Up Paint
Toyota OEM Touch Up Paint
Volkswagen OEM Touch Up Paint
Volvo OEM Touch Up Paint
The second major auto paint provider is PaintScratch by Bio Pac. This business hails from Nevada. PaintScratch also has over 100,000 different paint colors in its inventory.
PaintScratch also guarantees their paint and color matching for your vehicle. The OEM paint is sold under the private PaintScratch brand label.
The third method, which is probably the most inconvenient and expensive, is to visit a dealership and see what they have in stock.
We have online shopped numerous dealer and manufacturer websites and touch up paint can be exceedingly difficult to find. We have also seen outrageous
price gouging, such as over $20 to ship a little bottle via the US postal service. That is probably why you are reading this website.
This will, however, get you OEM paint with the manufacturer's label on it if that is necessary for you. For some people seeing that assurance is important.
Websites with Manufacturer's Labeled OEM Touch Up Paint
The fourth and final method is to order touch up paint online that has the manufacturer's label. This is hit and miss (mostly a miss) for many vehicles.
Not only is this paint hard to find, but the lack of support in ordering other materials and paint you may need, such as basepaint, is atrocious. Even
worse, you will not get any support in touching up your car. Selling cars is their business and their specialty is not helping people touch up
their cars on a daily basis.
Listed below are websites where manufacturer's labeled OEM paint can be ordered:
- Ford Motor Company sells paint under its Motorcraft brand name. Some, but not all Motocraft paint is available from Ford on Amazon.
Unfortunately, at this time selection is extremely limited. The last time we checked only ten colors were listed. These were small tubes only
and will not be appropriate for all paint jobs.
- This Hyundai dealership in Massachusetts has
Hyundai paint pens for sale online. Be warned - shipping is expensive.
- Lincon vehicles paint is offered in very limited supply on Amazon by Ford.
- Some Mercedes-Benz dealerships have limited touch up paint colors listed on Amazon. Only a few colors are available which
gives the appearance that Some dealers may pushing old, unsold paint stock. These are only small paint tubes not sufficient for every paint job.